Hello, my name is
Travis Bawcom
Social Media & Brand Reputation Manager
- travisbawcom@gmail.com
- 325-206-2507
About me
Social media and brand reputation manager with 1+ year of real estate marketing experience.
Managing digital presence across 30+ properties.
I’m Travis Bawcom, a Texas Tech graduate currently working as a Social Media & Brand Reputation Manager at Integrated Real Estate Group in the DFW area. Over the past year I’ve managed social media and online reputation across a portfolio of 30+ senior living and multifamily communities, working with platforms like Meta Business Suite, Birdeye, SEMrush, and Google Business Profile. Before moving into my current role I spent nearly a year supporting the same company’s digital marketing team, conducting site audits, managing web content through G5 CMS, and coordinating with vendors on website redesigns and new feature rollouts.
Outside of my day-to-day role, I’m passionate about the intersection of technology and marketing. I enjoy staying current on emerging social media trends, platform algorithm changes, and new tools in the proptech space. I’m always looking for ways to bring fresh strategies to the communities I work with and to grow as a well-rounded digital marketing professional.
What I do
Social Management
Managing content calendars, engagement strategy, and platform growth across Facebook and Instagram for large-scale property portfolios.
Web Development
Overseeing online reputation using Birdeye and Google Business Profile, including review strategy, flagging, and monthly reporting.
Google Ads
Creating and managing paid Meta ad campaigns and Google Ads to drive leads and visibility for multifamily and senior living communities.
Skills
Work Experience/Education
2025-Present
Integrated Real Estate Group
Digital Marketing Specialist → Social Media & Brand Reputation Manager
Managed digital marketing, web content, and social media across 30+ senior living and multifamily properties. Promoted to Social Media & Brand Reputation Manager in December 2025.
2023-2024
Texas Tech University
Strategic Communications Coordinator
I was responsible for creating newsletters and other digital content for Texas Tech advisors. I worked with a small team to coordinate events for over 100+ academic advisors
2021-2024
Best Buy
Sales advisor
In this role I gained valuable experience working with customers and building interpersonal communication skills. I also trained and mentored new sales advisors to become adaptable to various customer situations.
2020-2024
Texas Tech University
Education - Digital Media & Communications
Graduating with a 3.64 GPA, I took various coursework to better prepare me for roles in digital marketing. Courses include visual storytelling, digital social media, writing for media, sports public relations, and intro to web design.
